01
Onboarding Rebuild
The signup-to-first-lesson path was redesigned state by state:
- Onboarding states rebuilt
- Value shown before the ask
- Drop-off points removed
Case Study · Learning
Brighterly:math that clicks.
A personalized math education ecosystem for global families. We rebuilt onboarding around learning outcomes and tracked every funnel leak — activation rose by almost a third.
Senior-Only EngineersOnboard in 1–3 WeeksYou Own All IP & Code
Apex in numbers
Results snapshot
+31%
Activation rate
24h
Response SLA
4
Core technologies
95%
Sprint predictability
About the project
What Brighterly is.
Brighterly teaches kids math through personalized learning paths — live tutors, adaptive exercises and progress families can actually see. Traffic was never the problem: the site converted visitors into signups well enough.
The problem started after signup. Onboarding asked too much before showing value, learning-path guidance was weak at the exact moment parents were deciding, and the funnel leaked in places nobody was measuring. We were brought in to turn traffic into learners.
What we did
The work behind the result.
02
UX Aligned to Learning
Interface decisions were tied to learning outcomes, not opinions:
- Learning-path guidance clarified
- Parent-facing progress made visible
- UX tested against outcomes
03
Weekly Funnel Tracking
Every leak in the conversion funnel got an owner and a number:
- Funnel leaks tracked weekly
- Conversion drivers made visible
- Fixes verified by cohort
Project gallery
Inside the product.
A look at the learning ecosystem our team reworked — tap any frame to view it fullscreen.
Technology
The stack that shipped it.
A Next.js front end with a Python service layer on PostgreSQL, and Segment feeding the analytics that guided every decision.
Next.jsPythonPostgreSQLSegment
When you need it
Built for moments like these.
If any of these sound familiar, a short discovery call is usually enough to scope the team, the plan and the first milestone.
- Improved activation rate by 31% after the onboarding redesign
- Converted more of the same traffic into active learners
- Gave product teams clear visibility into conversion drivers
- Established a weekly rhythm of funnel review and fixes
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